Since 1993, music industry veteran Danny Wimmer has been producing festivals, both large and small. In 2011, he formed Danny Wimmer Presents [DWP], which is now the largest independent festival producer with 14 annual festivals in 13 US cities. DWP’s commitments are simple; long-term growth, strong community relationships, unparalleled experiences and significant economic impact. DWP is comprised of industry professionals with collective decades of concert, food, and beverage, brand partnership and music industry experience. With track records that feature the biggest brands, festivals, and artists in the industry, the DWP team lives and breathes, music, rock culture and live entertainment


HQ in Los Angeles, satellite
office in Louisville, KY
700K+ sold in ‘18
20B media impressions in ‘18
25 full-time employees


The SVP of Sponsorship Sales is responsible for all activities related to conceptualizing and implementing marketing strategy, budgeting and achieving marketing targets. Specific responsibilities include market research, planning and development; strategic direction for promotion and advertising; coordination of sales campaigns with ticketing department; and directing the day-to-day activities of the marketing staff. The primary purpose of this role is selling tickets, and this executive must develop methods and programs to attract new customers, retain existing customers, build an on-going relationship with our audience, monitor the competition, develop new ideas and generate income. This role will report to the CCO.


• Demonstrated history of successful marketing campaigns
• Exceptional analytic skills both in developing metrics and interpreting data
• Advanced PowerPoint skills with proficiency in Excel, Word, Photoshop, Keynote, etc.
• Ideal candidate has a strong sense of pop culture and social and cultural trends and demonstrated creativity
• Experience with Web analytics tools to measure campaign effectiveness, customer acquisition costs, site usage and performance
• Superior knowledge and experience executing successful online advertising, search engine marketing, and social media campaigns
• Experience developing high-level marketing and brand strategy in line with the national strategic vision of the organization. This includes brand positioning, awareness, and brand extension
• An ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
• Up-to-date knowledge and a commitment to continued learning about branding, product/program marketing, social media, content marketing, thought leadership, and other core marketing tools and concepts
• Visionary and supportive leadership and staff management skills, with the ability to bring out high-performance and encourage staff to embrace “big and bold” thinking
• Skilled communicator who can translate marketing concepts into terms for all stakeholders to grasp and support
• Understanding of how key business drivers, sector and consumer trends, and the competitive landscape impact marketing strategy and decisions
• A flexible and entrepreneurial attitude, with a willingness to “do more with less”
• Ability to thrive in a fast-paced, results-oriented, and collaborative work culture
• BA/BS degree
• Stellar references


• Primary architect of long and short-term marketing and social media strategy
• Develop the annual marketing plan and budget including at festival and corporate level
• Create and oversee marketing timeline for each festival
• Lead the design, development, and implementation of creative assets
• Create a reporting function that can track, measure and analyze performance, ROI and KPI’s
• Ensure all marketing communications are coordinated, support marketing plan objectives, and are an effective expenditure of resources
• Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements
• Develop and direct partner marketing campaigns and initiatives
• Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services
• Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
• Develop, refine and execute strategic marketing plans taking accountability for marketing spend and brand revenue
• Reporting & Analytics: measure the effectiveness of the marketing department and implement improvements as required—heavy emphasis on ability to interpret and organize data to drive decisions and shape strategy
• Lead a multi-stakeholder team in the visioning, creation, and implementation of a comprehensive marketing, business development and communications strategy with a goal of building an even more forward-looking and compelling brand position and value proposition to DWP key audiences that lead to increased revenues
• Develop market intelligence/ competitive analysis/, prospecting, lead generation, product and market
development, pricing, promotions, communications and budgets, marketing effectiveness, strategic planning, and revenue retention and growth goals
• Leverage customer insights, understanding of marketplace and competitive dynamics, and other data in order to inform marketing decision-making and desired outcomes
• Foster an environment of creativity, innovation, and productivity, championing new ideas and approaches as appropriate
• Work collaboratively across the organization to solicit input and coordinate with the executive team, program teams, and other key stakeholders on marketing initiatives.
• Serve as a key member of the executive team, contributing to overall organizational strategies and representing the priorities and perspectives of the marketing function
• Festival Marketing Responsible for all activities that lead to ticket sales including:
• Radio
• Advertising
• Digital including all SEM, SEO, PPC
• Retail and other partner campaigns
• Publicity campaigns



Our client and Buffkin/Baker firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status of any other protected category pursuant to applicable federal, state or local law.


Buffkin / Baker

420 Lexington Ave, Suite 820

New York, NY 10170


Tom Truitt, Partner

Cell: (615) 300-3323

Email: tomt@buffkinbaker.com

Ryan Baggett, Senior Associate

Office: (615) 988-2584

Cell: (615) 516-4589

Email: ryan@buffkinbaker.com



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